Laura Mercier, the founder of the Foundation Primer, Tinted Moisturizer and the “flawless face” concept that transformed the beauty industry, is launching her newest complexion innovation – Laura Mercier Smooth Finish Flawless Fluide, $48.
This ultra-modern, lightweight, long-wear liquid foundation magically blurs imperfections.
It is formulated for all skin types, comes in 24 oil-free shades and is designed to be humidity-proof and sweat-proof. It’s the perfect solution for women who are endlessly searching for a light yet effective foundation that will achieve the “no makeup” makeup look and leave their skin looking flawless!
Key Benefits:
- Magically blurs imperfections for a smooth, seamless complexion
- Bi-phase formula activates fresh colour with every use
- Colour-true shades, more natural than ever before
- Buildable coverage with a natural matte finish
- Humidity and sweat proof
Price: $48
Launch Date:
- July 2014 – Sephora
- September 2014 – nationwide LauraMercier retailers
· Application Method: Laura recommends only applying the product where necessary. “I don’t believe in putting a mask of makeup on, but rather applying foundation sparingly, only where it’s needed.”
· Related Product: Laura Mercier’s “Smooth Finish” products deliver universally wearable, perfecting, smoothing, natural matte and oil-free foundations. Try Smooth Finish Flawless Foundation Powder, $45 for the same benefits in a convenient, on-the-go compact.
