Hip-hop culture is very hip and trendy. You can see the spirit in the clothes inspired by people and their differences. One of the most innovative hip-hop clothing labels that has come out in recent years is Apple Bottom Clothing. The company, started in 2003 by rap artist Nelly, his friend Ian Kelly and cousin Yomi Martin, strives to inspire women everywhere to be proud of who they are. The brand became an almost instant success because they design and create clothing that appeals to a wide range of women.
The advertisements that the brand got from hip-hop artists, like Flo Rida, was priceless, but the real success of the label probably lies in its ability to capture the fashion requirements of modern, fun-loving women. The brand is sexy yet sophisticated; it’s carefree yet it is well crafted, and fun-loving yet stylish.
The trio of Nelly, Martin and Kelly are no fashion newbies. In fact, they previously launched a menswear line called Vokal. The brand actually enjoyed some modest success and has risen in popularity as Nelly made a name for himself in the rap music scene. While Nelly played a huge part in the Apple Bottoms clothing line, its success is dependent on the company motto, “apples come in all shapes and sizes.” The motto appeals to women everywhere ensuring them that the company designs clothes that will flatter all shapes and sizes.
Hip-hop fashion is here to stay. As long as there are men and women who are looking for comfortable clothes with urban appeal, the hip-hop spirit and influence in clothes will never fade. The hip-hop look has evolved tremendously throughout the years. However, the hip-hop scene is no longer filled with huge baggy clothes. The clothing is sexier and more feminine. It’s synonymous with hip and stylish clothes, thanks to fashion forward designers like Nelly, Martin and Kelly.
